The Vault- Entrance to the exhibit
Security screening
Holographic projection of impostor products
The bubblelizer effect
Uncovering the Secret
Protecting the Secret
Inside the Chamber, the Vault is revealed

Vault of the Secret Formula

Atlanta, GA

The secret formula for Coke is one of the most guarded secrets. For years it remained in undisclosed secure locations, until now. WIth the Vault of the Secret Formula, this treasured recipe moves to the World of Coca-Cola. The exhibit explores the storied history of the Secret Formula and the legends and myths, In this highly interactive, dramatic and engaging exhibit, visitors explore the stories and mysteries of the secret formula ending in a dramatic, cinematic immersive experience.

Credits

Client: Coca-Cola
Design: Gallagher and Associates
Video Producer: Donna Lawrence Productions
Interactive Producer: Second Story
Multimedia Design: RomeAntics
Lighting Design: Available Light
Fabrication: Lexington
AV Integration: Electrosonic