Screen rolls down to create large canvas for inspirational videos

Screen rolls up to reveal escalator

Atrium view
Screen surface – side view

NikeTown New York

New York, NY

The design for the New York NikeTown store created a dynamic space that encouraged shoppers to easily see the products in the 5-story store and connect with the brand. Nike developed the concept of a transformative space where screens roll into place to create a media experience that can be shared by everyone in the store.

This transformative space was the innovator. It showed how to effectively integrate multimedia equipment into architecture with dramatic results.


Design: NIke
Technical Supervisor: HPS
Producer: David Rome
Fabricator: Scenic Technologies
AV Integrator: Scharff Weisberg